<aside> 📌

AI Lead Processing & Marketing Automation Pipeline

Automated workflow for lead qualification, CRM synchronization, instant notifications, and AI-powered customer segmentation.

</aside>

Context

A service business receives customer inquiries through a Wix website form. Every submitted lead needs to be automatically processed, synchronized across business systems, qualified by AI, and assigned to the correct marketing audience.

Problem

• Leads were processed manually.
• Customer information had to be copied into multiple systems.
• Managers manually evaluated customer intent.
• No automatic segmentation for marketing campaigns.
• Delayed response time reduced conversion rates.

Solution

The automation performs the complete lead lifecycle:

•Receives new leads from Wix • Extracts and normalizes customer data • Stores submissions in Google Sheets • Creates a lead in Zoho CRM • Sends instant Telegram notifications • Uses an LLM to determine customer intent • Routes each lead to Hot / Warm / Cold • Creates or updates a Klaviyo profile • Adds the customer to the correct marketing audience

Architecture

Wix Website
      │
      ▼
Webhook (n8n)
      │
      ▼
Normalize Customer Data
      │
 ┌────┼───────────────┐
 │    │      │        │
 ▼    ▼      ▼        ▼
Sheets Zoho Telegram AI
                   │
                   ▼
        Lead Qualification
                   │
                   ▼
          Hot / Warm / Cold
                   │
                   ▼
          Klaviyo Marketing

Workflow